Transforming customer feedback into product clarity.

Renderflux builds 3D rendering software for design studios and architects. As usage grew, so did support tickets — many of them were full of product insights, but these were getting lost between departments. Feedback was logged sporadically, and product managers rarely saw raw customer pain points.

“We were getting tons of feedback — and wasting it. Relay changed that.”
— Thomas Becker, CPO

🔍 The Challenge

The support team was fielding dozens of questions and feature requests daily. But there was no efficient way to pass recurring patterns to the product team, which led to repeated tickets and frustration on both ends.

“The right hand didn’t know what the left was hearing. Our product team was flying blind.”
— Thomas Becker

✅ The Solution

Relay enabled Renderflux to tag, organize, and track feedback across every support interaction. Product managers were invited to key conversations inside Relay, using filtered views and reports to see patterns in real time.

“Relay made customer insight operational. No more buried notes, no more guesswork.”
— Thomas Becker

📈 The Results

• 🧩 Support-to-product feedback pipeline fully integrated
• 📆 Weekly feedback syncs built on Relay data
• 🧠 3x increase in customer-requested features shipped
• 💬 Better user sentiment post-release

“We went from reactive patching to strategic building — all thanks to Relay.”
— Thomas Becker

💬 What’s Next

Renderflux is building a public changelog based on Relay-tagged insights and plans to connect Relay with their user community platform for deeper engagement.

“Relay is turning support into one of our strongest product signals.”
— Thomas Becker

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